Website design & build
Web design with heart, clarity and impact.
At 22 Group, we’re a straight-talking, friendly and committed team that builds powerful, stunning websites for businesses in every sector. As a specialist web design agency in Manchester, we combine creativity and technology with genuine care and passion in everything we do.
A website agency you can rely on
Clear communication, no fluff
We believe in speaking your language, no over-the-top jargon, no vague promises. What we say is what we deliver. Our tone is always honest, direct and grounded in reality. You’ll know exactly what you’re getting, and we stay accountable.
Personal service, big impact
As independent web designers in Manchester, you’ll always deal with people who genuinely care about your goals. We’re not a faceless business, or part of a large corporate group. Our Founding Directors are 100% invested and engaged in the business, speaking daily with clients to make sure we deliver exactly what we’ve set out to do.
Full capability under one roof
From branding and copywriting through to design, development, marketing and AI-enhancements, we bring everything together within our website design agency in Manchester. Your website isn’t treated as an isolated project, it’s the core of your identity, your voice, and your lead engine, and we manage every aspect of it so nothing falls through the cracks.
Cross-industry experience
We’ve built powerful, modern websites for clients across a wide range of sectors — gaming, energy, music, health, education, housing and property, and more. We tailor strategy, design and functionality to your field, because we know one size doesn’t fit all. Your uniqueness is the starting point.
What goes into exceptional web design and web build?
Making powerful first impressions
We aim to wow visitors the moment they arrive. Your website is often the first genuine encounter people have with your business. It must land with impact, conveying your brand’s personality, competence and trustworthiness within seconds. The visual design, choice of imagery, brand consistency and typography combine to form an instant impression. One that invites people in, rather than making them leave.
Ensuring seamless, intuitive user journeys
Great design isn’t just what looks good, it’s what works. Every journey through your site is designed with purpose. Navigation is logical. Content is structured clearly. Users find what they need without frustration, confusion or wasted time. Whether via mobile or desktop, your site feels natural to use — smooth, simple, effective.
Building brand & credibility
Our creative team loves all things branding and are passionate about making your brand stand out. Your website is part of your brand’s voice and authority. A consistent feel, tone of voice, visual identity, quality of construction and user-friendliness all work together to tell visitors that you’re professional, trustworthy and worth engaging with. The confidence your audience feels grows via their experience on your site.
Converting interest into action
A website should do more than look pretty, it must work hard. Through strong calls to action, well-designed forms, staged user flows, and content that speaks directly to your audience, we build into the site the capability to turn interest into leads and enquiries. Every page is an opportunity to guide someone toward what you want them to do next.
Our goal here at 22 Group is to build a website for you that delivers maximum value and return, with minimum fuss. A dynamic website can automate many areas of business and make day-to-day operations far smoother for you and your team.
Eddy Bennett – Digital Director
Tailored for your industry, designed for your results.
Every sector has its nuances. Whether you need data dashboards, specialised enrolment flows, compliance, visual storytelling or high accessibility, we tailor everything to your audience, your goals and your brand. From music to housing, education to gaming, your website will reflect what makes you unique, and will be built to grow with you.
Web design Manchester: future-focus & Innovation.
We don’t rest on past work (although we’re really proud of it). We believe in continual learning, experimentation and improvement. We keep a close eye on new web technologies across different sectors, explore AI enhancements, and refine our processes so your website not only catches up but leads. Whether you want advanced animation, chatbots, interactive tools or other cutting-edge features, we are here to help you adapt and shape your digital future.
Our web design & build process in 8 steps
1
Discovery & strategy
As a leading web design agency Manchester, we begin by understanding your business, your audience, your goals and what makes you different. We meticulously research and plan the websites we are asked to design. What does success look like for you, in terms of a new website?
2
Planning & architecture
Next comes structured site planning: how the site is organised, how visitors flow through it, what features are needed, and how content will be laid out in a way that’s clear and optimised.
3
Content creation & copywriting
Our expert copywriters and content creators can work with you to develop content that speaks directly to your audience, is optimised for search, and reflects your brand’s voice. If you already have copy you want to use, we can integrate it. Either way, your content should be crafted to engage, inform, and convert.
4
Design & branding
We develop visual mock-ups, align with your brand identity, ensure responsiveness, plan any animation or video as needed, and shape tone, imagery and feel. We're proud of our creative minds and sharp designers who understand website design, optimal UX and the importance of lead generation. We make sure we have robust, responsive designs so your website looks stunning, and is seamless across all devices.
5
Development & build
We code, test, integrate, optimise and refine. Your site will be fast, secure, accessible and fully functional across devices. We build your website according to industry standards, and our own high expectations. We make sure we have robust mobile responsive layouts in place for smooth user experience.
6
Testing & performance checking
The testing phase involves checking performance on various devices, as well as tracking and correcting any bugs. Through our detailed testing process, we always consider the journey of the user, and adjust to guarantee they have a positive, intuitive experience.
7
Launch & quality assurance
Before going live, we test across loads, devices and browsers. We check usability and accessibility, fix glitches and ensure your site is ready. We have a careful procedure for handling site launches to make sure we get your website seen when it needs to be. Post-launch, we continue to support you with industry-leading hosting and support.
8
Ongoing support & growth
Once your site is live, it doesn’t stop. We offer ongoing website maintenance, website support and website hosting as well as a full range of digital marketing solutions including SEO, AI-driven search optimisation, blog writing, content creation, as well as Google and Meta ad campaigns. As your business evolves, we'll make sure your site evolves too. We stay in touch and host quarterly website review calls with our Directors, to stay on track with your business goals.
We’d love to work with you.
As a leading Manchester website design agency we help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!
Latest projects
Frequently asked questions
We’d love to work with you.
As a leading Manchester website design agency we help ambitious brands stand out and earn more with our websites and branding. Discuss a project with one of our specialists today!
Manchester
0333 242 0647
enquiries@22group.co.uk
26 Dale Street, Manchester, M1 1FY
Find us on Google Maps
London
0333 242 0647
enquiries@22group.co.uk
326 City Road, London, EC1V 2PT
Find us on Google Maps
Our partners
22 Group is the umbrella company for creative work. Check out our specialised branches for work in the property and finance sectors: Property Stream | Finance Stream
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